Google goes to court to defend its ranking methods
IT World - An entire industry has sprouted to serve this “search engine optimization” need. As the world’s most popular search engine, Google wields the strongest influence. Having a Web site that ranks low or disappears altogether from the Google index can have

Starr Tincup and HRAmerica Reach SEO Goal 
FT. WORTH, Texas (PRWEB) August 30, 2006 — Starr Tincup, an integrated marketing firm that serves software and services companies through customer selection, acquisition and retention, announced today that its client, HRAmerica, achieved its search engine optimization (SEO) goal of being one of Googles top five listings with the UltiPro brand.

SEO Skills that Translate to Paid Search 
Sometimes it may seem that natural search engine optimization (SEO) and paid search marketing are two entirely different animals. There is a technical aspect of SEO that does not translate to paid search and a “media” aspect to paid search that doesn’t often sit well with SEOs. So where do the two meet? It may be surprising to some, but SEOs possess some key skills that translate very

The Search Engine Report - Number 116 
Search Engine Watch editor Danny Sullivan recaps top search engine stories from July 2006.

Salesforce now has a ‘GoogleForce’
Bigmouthmedia News, UK - Aug 24, 2006… opportunity to SEO and new media marketing agencies like Bigmouthmedia, and creates greater scope for the expansion of the industry. Now that Google AdWords …

Sales Bloom on Home and Garden Retail Sites With SLI Systems’ …
Market Wire (press release) - Aug 8, 2006… selected the company’s hosted site search and automated search engine optimization (SEO) offerings … their own sites or on an Internet search engine like Google. …

The Search Engine Report - Number 116 
Search Engine Watch editor Danny Sullivan recaps top search engine stories from July 2006.

Salesforce.com Enters Search Engine Marketing with Kieden Buy 
Salesforce.com Inc is entering the world of search engine marketing with the acquisition of Kieden Corp, which came into being on the back of opportunities created through the AppExchange platform.

Do not fear the Blogosphere
San Jose Mercury News - enthusiasms and idiosyncratic judgments that characterize these Web sites cum personal journals, companies such as Google According to Technorati, a popular blog search engine that publishes an authoritative “State of the Blogosphere,'’ 39 percent

Google Earth tracks Ramses statue’s escape from Cairo
PhysOrg - Google Earth, owned by the world’s top Internet search engine, added a “Statue of Ramses II” section to its map index in tribute to the pink, 91-tonne effigy’s epic move Friday from a congested central Cairo square to a museum near the pyramids